Tourism in Kashmir is not just an economic pursuit—it is the heartbeat of the region’s social, cultural, and psychological well-being. Nestled in the lap of the Himalayas, the Valley has long attracted visitors with its breathtaking beauty, warm hospitality, and rich cultural heritage. However, the recent Pahalgam terror attack, like many before it, has once again cast a shadow over Kashmir’s tourism-driven economy and disrupted its fragile social fabric.

Incidents of violence send ripples of fear across the region. Tourists cancel plans. Local markets, even in off-season, fall silent. Shops pull down shutters earlier than usual, and an eerie quiet replaces what should be the hum of commerce and laughter. The rhythm of life—maintained by the presence of visitors and the vibrancy they bring—is abruptly interrupted.

In this context, the return of tourism is not just important—it is vital. It is not merely about reviving the economy, but about restoring hope, challenging the very intent behind acts of terror, and rebuilding confidence within and beyond the Valley.

Tourism forms a significant pillar of Kashmir’s economy. From the serene shikaras on Dal Lake and the ski slopes of Gulmarg to the spiritual charm of Pahalgam, the region offers experiences that sustain a vast network of livelihoods.

An estimated 20% of Kashmir’s population depends directly or indirectly on tourism. This includes hotel owners, transporters, guides, pony handlers, houseboat operators, artisans, and many more. Each tourist’s visit sparks a ripple effect—creating demand for food, transport, handicrafts, entertainment, and hospitality.

Kashmir’s renowned handicrafts—Pashmina shawls, hand-knotted carpets, papier-mâché art, and walnut wood carvings—find a substantial market in tourism. These items carry cultural significance, preserving heritage while supporting thousands of artisans.

The Pahalgam incident disrupted the rising curve of post-pandemic tourism. Tour packages were scrapped. Hotel........

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