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New toolkit helps journalists build trust through public collaboration

7 1
11.07.2025

In an era when trust in news media is at an all-time low, a groundbreaking new toolkit offers journalists a fresh approach to rebuilding connections with their communities. The Co-Creational News Media Toolkit, launched by the Public Interest News Foundation and partners, provides practical guidance for news organisations looking to involve the public meaningfully in their journalism while maintaining rigorous standards for accuracy and truth.

The toolkit addresses a fundamental question: how can news organisations maintain quality and embrace greater public participation? Traditional newsrooms have long operated on what researchers call the "professional model", where elite journalists produce content with little public input. Meanwhile, social media platforms enable mass participation but often sacrifice accuracy for engagement.

The co-creational approach offers a third way. It........

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