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As the news industry looks ahead to 2030, a new generation of readers, viewers and listeners is already reshaping how journalism is produced, distributed, and trusted.

The "Next Gen News 2" report, from FT Strategies and Northwestern University’s Medill School of Journalism, supported by the Google News Initiative, offers a detailed roadmap for understanding these emerging habits across five key markets (Brazil, India, Nigeria, the US and the UK).

The findings challenge many assumptions about young people’s relationship with news and offer practical lessons for newsrooms, editors, and journalists seeking to stay relevant.

It shows how your newsroom can expect the majority of news audiences to be engaging with news content in four or five years.

The key takeaway, as the report notes: "Younger audiences are not disengaged from news, but balance regular use with selective avoidance."

Next-gen........

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