Across Australia, more business owners are rethinking a decision to outsource customer acquisition to a marketing agency.

For years, the retainer model has been the default solution for founders who want more enquiries but don't have the time, confidence, or internal expertise to run advertising themselves. In many cases, agencies do deliver results. But a growing number of Australian founders are finding that even when leads come in, the arrangement can leave them with limited control over the system that drives the growth. That's why workshops have started to gain momentum as alternatives where owners learn how to build acquisition systems they can operate internally.

One example is "Where U?," a two-day in-person workshop designed to teach Australian business owners how to generate leads using Meta and Google Ads, framed less as a "marketing hack" and more as a repeatable engine.

Many business owners walk away from agencies because the dependency can become uncomfortable. When customer acquisition sits entirely outside the business, owners often feel........

© International Business Times