An eCommerce report recently revealed that Australians spent a record-breaking AU$69 billion on online shopping in 2024, marking a 12% increase from the previous year, as consumers gravitated toward sales and digital marketplaces.

Online platforms accounted for nearly AU$16 billion, followed by food and liquor at AU$13.6 billion and fashion at AU$9.6 billion.

Millennials were the biggest spenders at AU$25 billion, while Gen X, Gen Z, and Baby Boomers spent AU$19 billion, AU$12 billion, and AU$10 billion, respectively, 9News reported Australia Post's 2025 Annual eCommerce Report as saying.

Regional shoppers drive growth

Regional........

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