A common complaint of customers today is that many people on the other side of the business lack empathy and are more focused on simply closing the sale. JP Malherbe is seeking to change this by proving you can engage in empathy in the practice of commerce.

In this aspect, JP Malherbe is a rare individual who has mastered the delicate art of human connection in the cold world of sales. The South African native turned American success story in the competitive SaaS industry generated $1 million in new business for BizDev Labs in the span of only 6 months.

JP Malherbe's journey began in 2018, when he first stepped into sales. Since then, he always felt like sales had its pants on backwards. Pushing things on people they don't want, rather than finding out what they want and giving that to them.

Today, as co-owner and head of revenue at BizDev Labs, he spearheads strategies that have helped the agency double its revenue in six months, with projections showing the company will be reaching upwards of $2 million........

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