Prince Harry and Meghan Markle are facing renewed scrutiny over their ability to translate their global name recognition into paying audiences, after their latest documentary project underperformed significantly at the box office, according to public relations experts who have weighed in on the film's disappointing run.

"Cookie Queens," a documentary on which the Duke and Duchess of Sussex serve as executive producers, follows four Girl Scouts competing to become the season's top cookie seller. The film debuted in theaters two weeks ago but has struggled commercially, with reports indicating it was outperformed at the box office by a compilation of viral cat videos released around the same time.

PR expert Mayah Riaz cautioned against interpreting the film's weak box office performance as a direct referendum on Harry and Meghan's broader public standing, telling The News International that the situation is more nuanced than it might initially appear. "I would be careful about viewing the box office result as a straightforward verdict on Harry and Meghan themselves," Riaz said. She noted that the documentary's subject matter inherently limited its commercial ceiling. "Cookie Queens is a niche documentary about Girl Scouts and their cookie-selling competition, so it was never going to have the natural commercial pull of a major mainstream film," Riaz said, adding that the film's "relatively limited theatrical release" made direct comparisons to conventional blockbuster releases difficult to draw.

Despite that........

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