Apple's flagship smartphone hasn't taken a year off from its updates since 2007, and barring a massive surprise, 2026 won't be any different. The Cupertino-based tech giant is widely expected to launch a new lineup of iPhones later this year, including the new iPhone 18, the 18 Pro, and the rumored iPhone Ultra, the company's first-ever foldable.

A September Launch, With a New CEO Taking the Stage

If you're in the market for a new iPhone, you should circle September in your calendar. That has been the month for Apple's big showcase event for a very long time, and there's no reason to believe Apple will change that in 2026. Expect to see new Apple CEO John Ternus take the stage to introduce it; his term of office officially begins September 1.

A Price Increase Is Coming

Thanks to the ongoing RAM shortage caused by the AI industry, sometimes called "RAMageddon," tons of smartphones, laptops, and gaming consoles are seeing huge price hikes. Experts who've spoken to Mashable say that trend isn't going to stop anytime soon.

Outgoing Apple CEO Tim Cook took the unusual step of preparing customers for a pricier iPhone. "Price increases are unavoidable," Cook told the Wall Street Journal in an interview. The Journal quoted an analysis showing that the memory chip components in the iPhone 18 Pro will cost Apple $150 more than those in the iPhone 17 Pro. The Journal estimated $1,299 for the iPhone 18 Pro, $200 more than last year's model.

The Lineup of Models Expected

Barring a huge turn under Ternus, Apple will release a base iPhone 18, an iPhone 18 Pro, and an iPhone 18 Pro Max in late September or early October. Apple may also launch or announce a foldable iPhone alongside the normal iPhone 18 models, rumored to be called the iPhone Fold or iPhone Fold Ultra. It's not strictly a member of the iPhone 18........

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