Meta has aggressively expanded its smart glasses lineup in 2026, introducing a new, lower-priced entry point while continuing to push the boundaries of what wearable AI devices can do. Here are 10 things to know about the company's current glasses offerings.

1. A New Entry-Level Model Just Launched at $299

Meta on Tuesday announced a new set of $299 smart glasses, at least $80 less than the price tag for the company's entry-level second-generation Meta Ray-Ban glasses, as CEO Mark Zuckerberg continues his push into wearables. Meta AI smart glasses are on sale today starting at $299 with the new Adventurer and Fury models.

2. The New Glasses Drop the Ray-Ban Branding

The Meta Glasses come with new designs and are built in partnership with Ray-Ban parent EssilorLuxottica, but they don't come with Ray-Ban or Oakley branding. This represents a notable shift in strategy, establishing a Meta-branded lineup that sits below the existing Ray-Ban Meta and Oakley Meta lines on price, while the partnerships with those two eyewear brands continue, with both lines remaining on sale.

3. They Run on Meta's First Proprietary AI Model

Every model in the new lineup ships with Muse Spark, the first release from Meta Superintelligence Labs — the group led by Alexandr Wang — and Meta's first closed-weight AI model. The closed-weight decision marks a deliberate strategic departure, since Meta built its AI reputation on open-source Llama releases that powered hundreds of third-party products. The model operates in three modes — Instant, Thinking, and Contemplating — that trade response latency against reasoning depth.

4. Meta Dominates the Smart Glasses Market

Smart glasses without displays surged........

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