IPL 2026: The AI-Led Second-Screen Economy Takes Off

In 2026, IPL is officially moving beyond the boundaries of a mere TV spectacle to an AI ecosystem, where the primary screen is now just one part of a multi-layered experience

To cash in on the second-screen frenzy, Dream11 has lined up 100 creators for the 2026 IPL season and is projecting to cross nearly 5 Cr users during the tournament

The IPL 2026 season will also likely see streaming platforms pull all stops to monetise second-screen streams with features like real-time shoppable videos and hyper-personalised promotional offers

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As India gears up for yet another high-octane season of the........

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