Riding high at INR 617 just three months ago, the Swiggy stock has nosedived 43% from peak levels, wiping out a staggering INR 60,000 Cr in market cap in the last quarter of FY25.

If that wasn’t enough, the stock is over 10% below its issue price of INR 390. But there’s also optimism in the air, especially as we enter FY26 and Swiggy prepares an arsenal of new businesses to scale up.

After lukewarm financial performance in Q3 FY25 (December), things have been downhill for Swiggy, which this week entered the B2B supply space with Assure. A direct rival to Eternal’s (formerly Zomato) Hyperpure, Swiggy Assure is the final piece of the puzzle, bringing the Bengaluru-based company on par with Eternal in terms of major lines of businesses.

Assure is the latest standalone app launched by Swiggy, which has decided to take a totally different approach post listing in November. Other standalone apps include Swiggy Snacc, a quick food delivery app and Pyng, a professional services marketplace. Besides this, Instamart was also launched as a quick commerce app.

It’s part of a new strategy where Swiggy looks to acquire new users in each of these verticals, even as it continues to offer a single app for food delivery, dining, live events and quick commerce.

For Swiggy, the revenue diversification push continues with the launch of Assure. This is potentially more significant because it allows the company to maximise its revenue share from restaurants and cloud kitchens, in addition to extracting more revenue on the food delivery side, and also adding to the Swiggy Snacc operations stack as well.

In essence, Assure is a multi-pronged revenue push that banks on the Swiggy’s logistics knowhow and expertise to take on Eternal’s burgeoning Hyperpure business.

Why B2B, And Why Now?

Hyperpure is........

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