Who does not want to take advantage of the great Indian quick commerce movement? What started with Blinkit, Zepto, and Instamart as an endeavour to cater to convenience and speedy deliveries has today become a fierce battleground, with several players (both new and incumbents) now vying for a share of the quick commerce pie.

Despite the optimism, several challenges eclipse this realm. For context: the QC model demands an entirely new layer of operational precision, from setting up expensive dark store networks to managing dynamic inventory and ensuring efficient last-mile delivery.

Building this ecosystem is no small feat, and that’s where a new generation of startups, often referred to as quick commerce enablers, is stepping in.

While platforms such as Blinkit, Zepto, or Instamart focus on generating consumer demand, these enablers, namely Blitz, Inamno, Fairdeal Market, and Zipee, among others, are handling the crucial behind-the-scenes work, from store and target management to last-mile optimisation.

These startups are tackling the structural gaps across the value chain, developing solutions that make quick commerce viable beyond metro cities. Some are building micro cold-chain networks to support categories that require precise temperature control, fresh produce, meat, or even pharmaceuticals, while others are rethinking how last-mile logistics can be made faster and more sustainable.

Industry stakeholders believe we are entering an infrastructure moment for quick commerce, a turning point similar to what SaaS, warehousing, and digital payments brought to the ecommerce boom.

“The focus is shifting from rapid scale to profitability and sustainable growth, and this transition demands stronger, smarter, tech-driven infrastructure. These early signs suggest that the sector is inching toward an Industry 5.0–style transformation,” said Vikram Gupta, the founder and managing partner of IvyCap Ventures, which has investments in quick commerce logistics enabler Blitz.

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