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Is Apple Pay’s India Entry Too Late?

45 0
04.10.2026

Is Apple Pay’s India Entry Too Late?

Apple Pay has arrived in India nearly a decade after the company first spoke about bringing the service to the country. But with UPI dominating digital payments and initial rollout limited to select cards, can Apple drive more card-based transactions?

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The past fortnight has brought several developments around Apple in India. The iPhone 18 Pro and Apple’s foldable iPhone Duo began shipping, putting the company’s latest hardware in focus. But another development has drawn attention: Apple Pay, a service the company has........

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