The Real Reason Co-Founders Can’t Agree on Anything

If one partner thinks the company is navigating whitewater rapids and the other thinks they are weathering a drought, the problem is likely a metaphor war.

Illustration: Inc; Photo: Getty Images

Two blockchain co-founders were ready to strangle each other. I arranged a retreat to find out why. They thought they were deadlocked over timing. One wanted to launch the token, generate buzz, attract investors, and capitalize on momentum. The other wanted to build the developer ecosystem first, nurture early adopters, and let the apps prove real-world value before the token was launched.

As I........

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