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Instead of Laying Off 8,500 Workers Because of AI, Ikea Used This Radical Leadership Playbook to Grow Revenue

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23.06.2026

Instead of Laying Off 8,500 Workers Because of AI, Ikea Used This Radical Leadership Playbook to Grow Revenue

Don’t ask what jobs can be eliminated, ask what else your people can build.

When Ingka Group, Ikea’s largest retailer, trained a chatbot to handle 47 percent of its customer calls, 8,500 people could have been laid off. But instead of retrenching, Ikea reassembled.

In an earlier article, I explained how smart companies use AI to multiply their power. Ingka did exactly that. It used AI to........

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