These six steps can redirect traffic to your site.

BY PETER BOYD

[Photo: Getty Images]

If your blog isn’t driving traffic, leads, or visibility, it’s not that blogging doesn’t work. It’s that you haven’t outsmarted your competitors—at least not yet. Start using these six steps to reverse engineer their SEO strategy to start outranking them.

Step 1: Find out who’s beating you (it’s not who you think)

Start by Googling the terms or phrases that your ideal clients would search:

Ignore the paid ads and directories at the top. Look at the top three organic blog posts. Who wrote them? What firm or brand is consistently showing up? Are you even on the list?

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These are your real competitors, not just by practice area, but in search engine authority.

Step 2: Audit their content (like an SEO detective)

Look at their content........

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