Leaders who are active on social media experience multiple business boosting benefits.

BY KRISTI PIEHL, FOUNDER AND CEO, MEDIA MINEFIELD

Photo: Getty Images

Social media’s influence in our lives continues to grow, and despite studies showing the positive power of social media for business leaders, I regularly encounter leaders who prefer to leave online activity to the marketing department.

Unlocking the positive power of social media requires leaders to be authentic, vulnerable, and willing to share aspects of their personal lives with their professional audiences. The reality is that social media is what we make of it. It can be a cesspool of misinformation, propaganda, and brain rot, or it can be a beneficial tool that can help us grow, learn, and help others. The choice is ours.

When I train, speak, and work with leaders, I draw on my experience as an investigative journalist and use reporting fundamentals to address common questions, specifically, the “5 W’s” (Who, What, When, Where, Why).

Who should be active on social media?

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