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Why AI Isn’t Up to Replacing This Digital Job

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Despite the hype and growing presence of AI in the workplace, there are a few human gigs it’s not yet ready to replace.

BY KIT EATON @KITEATON

Photo: Getty Images

The creator economy is alive and well, and countless small businesses and individual entrepreneurs pay their bills by making short-form videos appealing to the customer on the street. They project a personalized vibe, trying to connect to viewers in more direct and human ways than how endlessly focus-grouped, big-bucks corporate ad campaigns sometimes land. But AI, which is already impacting the job market, is also encroaching on this career, with some marketing campaigns using digital streamers — AI graphic characters that act as virtual salespeople on livestreams. If you’re an AI skeptic or one of the army of........

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