Many Americans think becoming a notary, or a firefighter are among the most solid career options in an increasingly AI-powered world.

BY KIT EATON @KITEATON

Illustration: Inc; Photo: Getty Images

We know that widespread AI use is already beginning to impact the job market, and that many experts expect dramatic upheavals to follow soon. But new research into the kinds of job opportunities that Americans are looking for in their online searches suggests people are increasingly savvy about the threat of AI tech, and are interested in careers with a more personal, human touch. The kinds of job that, at least for now, AI just can’t compete with.

The research, carried out by Estonia-based business planning software provider MRPeasy, examined U.S.-based Google searches for queries like “how to become …” or “how to be … “ combined with over 100 common job titles, covering a 12-month span through June 2025.

The top result may really surprise you: an average of 38,102 people a month looked for data on how to become a notary. In our AI-centric era, the job title most looked for was the extremely human........

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