Why Starbucks Denying a Chipotle Acquisition Misses the Real 58-Million-Customer Growth Play

What two very different restaurant giants could have taught marketers about loyalty programs, global scaling, and customer acquisition.

EXPERT OPINION BY KAMYA MARWAH, MARKETING EXPERT

Illustration: Inc; Photo: Chipotle, Getty Images

For a few days, we all got a pretty interesting hypothetical: What would happen if the Starbucks and Chipotle acquisition actually happened?

The speculation........

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