Faster Marketing Isn’t Better Marketing. 3 Ways to Keep the Human Judgment That Makes Work Connect

Marketers can move at the speed of light thanks to AI. But the quality and performance of their output isn’t necessarily netting them success.

EXPERT OPINION BY JOEL COMM, AUTHOR AND SPEAKER @JOELCOMM

Illustration: Getty Images

AI is undeniably making marketing departments operate at a faster pace. Yet it’s not enabling marketers to be more creative or effective at their jobs. In fact, some AI advertising is giving brands the wrong kind of attention.

Take the flawed 2024 Coca-Cola holiday video that was generated with the use of AI, for instance. Though the video was based on a beloved 1995 advertisement, its joyless and emotionless feel landed the iconic company on the naughty list. The problem wasn’t........

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