The brand has temporarily changed its name to reflect rising costs of coffee—and housing.

BY FAST COMPANY

Credit: Kraft Heinz Company

Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment.

Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a year’s supply of its specially packaged coffee for just $40 on Amazon—or what it’s calling a 12-month “lease.” It’s the same exact coffee—only cheaper, at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.)

The brand cites statistics that coffee drinkers could save more than $1,000 a year with the offer, in comparison with daily café runs. That’s not enough for a down payment on a home, but it’s something, and it comes as 

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