The bakery chain known for its massive social media following says it plans to grow its footprint next year. However, a handful of stores have shuttered.

BY FAST COMPANY

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Say what you will about Crumbl Cookies. It’s always sure to get a reaction.

Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too........

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