Gen X CEOs Used to Avoid the Spotlight. Not Anymore. Here’s Why

Personal visibility is no longer optional for Gen X CEOs.

EXPERT OPINION BY ENTREPRENEURS' ORGANIZATION @ENTREPRENEURORG

This article was written by Marina Byezhanova, an Entrepreneurs’ Organization (EO) member in Canada. Byezhanova is a global speaker, university instructor, and co-founder of Brand of a Leader, a personal branding agency for CEOs and founders. EO asked Byezhanova about the trends shaping personal branding for CEOs in 2026 and beyond.

For many Gen X CEOs, leadership........

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