Why Goop Kitchen Is Winning in the Delivery-First Food Era

Delivery wasn’t an add-on. It was the whole play.

BY ELIZABETH GORE, CO-FOUNDER AND PRESIDENT @ELIZABETHGOREUS

Illustration: Inc; Photo: Goop Kitchen/Isa Zapata

The restaurant business is bigger — and faster — than ever. Americans spend about $1.5 trillion a year on dining, and nearly three out of four orders now happen off-premise through takeout, drive-thru, or digital channels. 

Most restaurants still treat........

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