This Founder Left a Successful Agency to Build the Future of Influencer Marketing

AI can automate the process. Only people can build the partnership.

EXPERT OPINION BY ELI LIPPMAN

Olivia Ormos. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock

For years, Olivia Ormos watched influencer marketing become bigger, more sophisticated — and increasingly difficult to do. 

Brands had more creators to choose from than ever before, but finding the right people, negotiating partnerships,........

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