SharkNinja’s stock has jumped nearly 300 percent since the company went public. CEO Mark Barrocas recently shared some of his secrets to success.

BY CHRIS MORRIS @MORRISATLARGE

Photo: Getty Images

It’s hard to think of a consumer product category that doesn’t include SharkNinja. The company, which started in 1994 as an infomercial staple, expects to see revenues this year of $6 billion. It has products in 37 different categories, from vacuums to steamers to its latest viral hit, an ice cream maker.

Expect that number to grow. CEO Mark Barrocas, appearing on a recent episode of the Masters of Scale podcast, says SharkNinja develops 25 new products from the ground up each year. “I’m not talking about just repainting something or new knobs,” he said. “I’m thinking about a brand-new ground up product.”

Barrocas wasn’t the founder of SharkNinja. That was Mark Rosenzweig. But since 2008, Barrocas has led the company, including taking it public in July 2023. Since its debut on the New York Stock Exchange, the stock price has increased by more than 300 percent. Year to date, SharkNinja stock (NYSE: SN) is up more than 20 percent.

SharkNinja wasn’t doing quite so well when Barrocas joined, he said on the podcast. He and Rosenzweig were best........

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