Even if you don’t sell on Amazon, companies can leverage Prime Day to boost revenue. Here’s how.

BY CHRIS MORRIS @MORRISATLARGE

Photo: Getty Images

Prime Day turns 10 this year and it’s going to be bigger than ever. Amazon’s summer shopping event, which was hardly seen as a sure thing when it launched in 2015, will last four days this year, all but guaranteeing it tops 2024’s record-setting sales, when it brought in an estimated $14.2 billion. But some business owners will have a competing event: Anti-Prime Day.

Amazon regularly touts the benefits of Prime Day for its small-business partners, and there certainly are some. Last year, Prime Day saw independent sellers, mostly small and medium-size businesses, sell more than 200 million items. But there are plenty of business owners who refuse to work with Amazon for other reasons. Some feel the company is a threat to their independence. Others feel the fees Amazon charges for sales on........

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