Open Enrollment Isn’t the Only Benefits Problem. Employees Now Expect a Shopping Experience

Employees are judging workplace benefits on value, flexibility, and service, forcing companies to rethink how they communicate coverage throughout the year.

BY BRUCE CRUMLEY @BRUCEC_INC

Illustration: Getty Images

Employers have quite a lot on their plates by simply financing and managing their benefits programs. But during this open enrollment season, many are facing an additional challenge: selling plans to employees who are increasingly selecting coverage similar to how they buy a TV, car, or airline........

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