Data shows that the strategy is having a bit of a moment, whether you’re talking about pricing or customer acquisition.

BY BRIAN CONTRERAS, STAFF REPORTER @_B_CONTRERAS_

A Starbucks Coffee shop in Manhattan. Photo: Getty Images

Once you look for it you’ll see it everywhere. In an update to the Delta frequent flyer program. In a collab between the New York Giants and a jewelry brand. In a Starbucks statement launching a new clotted cream cold brew.

“We’re meeting our customers where they’re at.” It’s a piece of sales and marketing wisdom so obvious as to almost sound redundant, yet which nevertheless seems to have caught hold of the entrepreneurial imagination.

A consultant will say it while extolling the virtues of marketing to older shoppers. A marketing VP will cite it when

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