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Is the MacBook Neo a ‘Recession Indicator’? Tech CEOs Are Divided Over Apple’s $599 Laptop

26 0
09.03.2026

Is the MacBook Neo a ‘Recession Indicator’? Tech CEOs Are Divided Over Apple’s $599 Laptop

Business leaders are wondering whether the low-cost laptop signals economic trouble on the horizon.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

Illustration: Inc; Photo: Apple, Getty Images

Apple has long enjoyed a reputation as the computer supplier of choice for many creative professionals dating back to the days when Justin Long was personifying Macs as the hip young alternative to John Hodgman’s stodgy PC character. So the news last week that Apple is entering the........

© Inc.com