AI Shopping Is Here. Are Your Products Ready?

The storefront is moving into the AI conversation.

EXPERT OPINION BY BENJAMIN LAKER, PROFESSOR, HENLEY BUSINESS SCHOOL, UNIVERSITY OF READING @DRBENLAKER

Illustration: Getty Images

For years, ecommerce followed a familiar formula: bring shoppers to your website, help them find the right product and get them to click “buy.” AI is rewriting that formula.  

A shopper looking for a birthday gift under $75 can now ask an AI assistant to compare products, weigh reviews, check........

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