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Content Creators Shouldn’t Start Their Own Companies. They Should Do This Instead

2 0
03.06.2025

Underscore Talent’s Reza Izad says nearly 90 percent of his clients are “probably better served in the license capacity.”

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Photo: Getty Images

Not every successful content creator has what it takes to become an entrepreneur. Founding a company requires large investments of time, effort, and capital. Unless you’re a creator with “50,000 different income streams” like MrBeast, Reza Izad, co-founder and co-CEO of creator management company Underscore Talent, says that’s a big commitment to make.

And it might not pay off. “How........

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