Content Creators Shouldn’t Start Their Own Companies. They Should Do This Instead
Underscore Talent’s Reza Izad says nearly 90 percent of his clients are “probably better served in the license capacity.”
BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA
Photo: Getty Images
Not every successful content creator has what it takes to become an entrepreneur. Founding a company requires large investments of time, effort, and capital. Unless you’re a creator with “50,000 different income streams” like MrBeast, Reza Izad, co-founder and co-CEO of creator management company Underscore Talent, says that’s a big commitment to make.
And it might not pay off. “How........
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