Taco Bell’s Parent Company Refused to Say 1 Word on Its Earnings Call. Crisis Experts Think They Know Why

On the call, executives defended the brand’s recovery and emphasized improving customer sentiment—without mentioning one prominent word.

BY AMAYA NICHOLE, NEWS WRITER

This month, the U.S. Food and Drug Administration announced that it was investigating Taco Bell over the cyclospora outbreak. Soon after, iceberg lettuce served by the fast-food chain was tied to a number of reported illnesses.

However, this week, the brand’s parent company, Yum! Brands, failed to explicitly name the outbreak consuming........

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