Why the “Spider-Man” actor-turned-entrepreneur and his co-founder and CEO, John Herman, are bullish on the nonalcoholic buzz outlasting Dry January.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Bero co-founders Tom Holland and John Herman. Photo: Bero

The teetotalers, designated drivers, and sober-curious have another option on the shelf to try. Bero, the nonalcoholic beer brand co-founded by actor Tom Holland and consumer packaged goods veteran John Herman, is expanding into Target stores nationwide just in time for Dry January. Starting this week, cans will be available in about 1,400 stores. Target will stock all three of Bero’s varieties—a hazy IPA, pilsner, and wheat beer—and will also carry a variety pack that will be exclusive to the chain for the first quarter of this year.

This wholesale partnership marks a major expansion for the New York City-based company, which launched in October online and in about two dozen restaurants, bars, and venues, including Soho House. Holland told Inc. that getting into the retailer had been a goal from the start, because of the big-box store’s track record “as an incredible launch pad for emerging brands.”

Herman, who serves as CEO, called the expansion into Target a “massive undertaking” for Bero. The........

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