Surfside Built a $300 Million Canned Cocktail Rocket Ship. Now It’s Adding Electrolytes to the Mix

Super Lyte, a vodka-ade with zero sugar and classic sports‑drink flavors, is Surfside’s latest play to dominate coolers.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Courtesy company

Electrolytes are everywhere. Walk into any convenience store, and you’ll find two to three fridges filled with sports drinks. In big box and grocery stores, hydration spans an entire aisle. That’s not even counting all the powdered mixes. On those increasingly crowded shelves, consumers have their pick from the decades-old industry leaders, such as Gatorade and........

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