Startups Are Spending Six Figures to Show Up on College Campuses. How They’re Winning Over Coeds

The most in-demand marketing channel for brands? The quad.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Illustration: Inc.; Photos: Adobe Stock

Companies have pinpointed a new go-to growth marketing platform: college campuses. Corporate budgets, once reserved for paid advertisements on social media, are being redirected toward spending on food trucks, ice cream pushcarts, local pizza joint takeovers, free swag, celebrity bar nights, campus ambassador programs, and good old-fashioned parties in an all-out brand-on-brand war to win over students.

Over the past year, big-name schools in major consumer markets, such as the University of Texas........

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