Do you know the difference between a soft and hard launch?

When Meredith Masony’s 16-year-old informed her that she’d initiated “a soft launch with a boy”, the mum was a little bit perplexed to say the least.

The parent took to social media to share that her teen daughter had been on a number of dates with a boy, so she asked her whether things were getting serious, to which her daughter responded: “Well to be honest, we did a soft launch tonight.”

“I was like: ‘I’m sorry what?! What did you do?’” said an incredulous Masony (@thats_inappropriate) in a video which has almost a quarter of a million likes.

What is a soft launch?

While it might sound like an innuendo, a soft launch is where you subtly hint at a relationship online – you don’t necessarily share who your partner is, but you do share snippets to your social media followers. Maybe a couple of glasses on a table for ‘date night’, or a photo of their hand in yours.

It’s all very cryptic. It’s........

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