Harry Styles

Former One Direction star Harry Styles hasn’t released music since 2022′s Late Night Talking, but it seems he was getting another business ready instead.

Yup – the singer has launched a sex toy line called Pleasing Yourself.

Posting a rare Instagram story this week, the Watermelon Sugar star teased a pic from Pleasing, the lifestyle brand he founded back in 2021.

“For those playing at home,” the cryptic caption read; at the time, fans could only speculate that the post, whose link led to a page “intended for individuals 18 years of age and older,” was about an upcoming sex toy line.

But now the site’s page officially lists the products fans all saw coming (teehee), including a double-sided vibrator and lube.