India has always excelled in the art of storytelling, captivating generations with its timeless epics, such as the Ramayana and Mahabharata. Our narratives extend beyond stories and serve as cultural cornerstones, shaping how we perceive the world, express creativity, and inspire generations of artists and visionaries. This inherent passion for storytelling has evolved into a powerful creative aspiration — one that is now driving India’s emergence as a global media powerhouse.

The inaugural World Audio Visual and Entertainment Summit (WAVES), over May 1-4, places India at the centre stage of global creativity. Conceptualised under Prime Minister (PM) Narendra Modi’s leadership, WAVES is a transformative movement that will redefine the media and entertainment (M&E) landscape. As India’s M&E industry nears ₹2.7 trillion, WAVES 2025 signals our intent to lead in creativity, innovation, and entrepreneurship.

India’s content creation landscape has transformed from traditional media to a thriving digital-first ecosystem, expanding global connections through streaming services, social media, and emerging technologies. Government initiatives like incentives for foreign film production in India, co-production agreements and Film Facilitation Office (FFO) strengthen India’s standing as a........

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