Twenty-five Festive sales emails, nine LinkedIn sales messages and a junk folder full of companies sell, sell, selling. We all understand that at this time of year it is essential for retailers to maximise their sales. As an owner of an experiential marketing company, our job is to support retailers achieve these sales targets, but are we drifting too far away from the human touch?

We have had a bumper year and welcomed many new clients. Without exception all have been talking about how they want to get out and meet, greet and speak to their clients. Many have commented that companies should consider putting direct mail back into their mix with their digital marketing too.

They, like me, felt that we as consumers get too many unsolicited emails,........

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