Do we lack aptitude for applied research or is there dearth of researchers in our system? Else, is there lack of industry-academia research collaboration? The editorial titled ‘Green is gone’ published on 10th July, 2025 in the daily Greater Kashmir aptly questioned our approach to issues on hand by asking, “Have we done a study to find out the reasons…..”. Another article titled ‘Weed to Wellness’ published in the 11th July, 2025 edition of the same daily emphasized on the lack of research pertaining to cannabis in the context of Kashmir; author suggesting that research could help turn a substance as dangerous as cannabis into a medicine. Of course, by researchers’ intervention, cannabis could become a health product; and another industry could be up and running! If there is a potential business or industry on anvil or if a business has a problem on hand, what hinders the research into it?

Given the market conditions are dynamic – subject to volatility – all businesses are bound to face challenges and problems. Every business problem is unique in the sense that the macroeconomic factors impacting it and their interaction with firm-specific variables could result in negative effects, resulting in a problem to the business. Every business problem is unique; hence requires unique approach to understanding, evaluating and resolving it, which in turn demand a scientific study. A scientific study is essential for comprehensively understanding the real-world problems as it applies a systematic, reliable and an unbiased approach to identification of the causes to the problems and the possible solutions thereof.

In many local news dallies, this author often reads stakeholders including trade unions, federations and chambers........

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