menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Brand Banter: Bigger Isn’t Always Better, Sometimes It’s Just Louder

15 0
08.04.2025

Today, numbers are everything. Numbers measure success, and no one worries about the impact when numbers speak. Attendance figures, social media followers, box office earnings, and world records steal the limelight. The bigger the number, the bigger and better the achievement, or so it seems.

A concert isn’t just a great experience unless it breaks an attendance record. A film isn’t successful unless it crosses Rs 500 crore. A marathon with 100,000 participants sounds more impressive than one with 50,000, even if the latter was better organised.

We live in a world where quantity and numbers often overshadow quality.

The Power of Big Numbers: Large numbers evoke awe. They signify importance and achievement. Events such as the Maha Kumbh, with 66 crore attendees, or Coldplay's “Music of the Spheres World Tour”, with 10.3 million participants, captivate people. When a YouTube video surpasses a billion views or a cricketer achieves 15,000 international runs, it indicates dominance.

Guinness World Records thrives on this. Whether it’s the ‘longest fingernails’ or the ‘most marshmallows eaten in a minute’, the sheer scale captivates audiences. Numbers simplify comparisons. If an event had 75,000 attendees this year compared to 50,000 last year, it is automatically perceived as a greater success.

An influencer with 10 million followers is seen as more credible than one with 100,000—even if the latter provides better........

© Free Press Journal