The hotel industry in Tamil Nadu has suddenly discovered the pleasures of patriotism. With one voice, it has decided to boycott all things American—Coca-Cola, Pepsi, KFC, McDonald’s, and even food delivery platforms like Swiggy and Zomato. The provocation? President Donald Trump’s decision to slap a 50 per cent tariff on Indian goods entering the United States.

On paper, this is a bold response. In practice, it is as effective as pouring water on a duck’s back. The American economy will not even notice if Tamil Nadu hotels stop stocking Coke or Pepsi. The annual turnover of such brands in India is pocket change for Uncle Sam.

The real victims will be the Indian franchisees of these........

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