For a league that is largely built round the personalities of a handful of players, the marketing and Social Media teams of the IPL (Indian Premier League) franchises must be having nightmares as it enters the halfway stage of its 18th season.

India’s captain Rohit Sharma is having a horror run at Mumbai Indians while Royal Challengers Bengaluru’s Virat Kohli, too, is struggling for form. But it is Chennai Super Kings and their iconic superstar Mahendra Singh Dhoni who are stuck between a rock and a hard place.

For Ranchi-born Dhoni, whose links with the Southern metropolis were practically non-existent before the launch of the IPL in 2008, his iconic status with the franchise, the........

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