The excitement about India’s creative economy, specifically its enormous potential, has been rekindled after the mega-starrer event in Mumbai this weekend, which saw the big names in entertainment rub shoulders with the who’s who of politics from, Prime Minister Narendra Modi to minister Ashwini Vaishnav.

Content, creativity and culture, which PM Modi christened as the Orange Economy, are set to rule the roost in the coming decades both in volume and worth. The summit was heralding India’s firm-footed arrival on the world’s stage of the creative economy, which the G20 estimates will account for 10 per cent of the world’s GDP by 2030, and putting the might of the state behind this........

© Free Press Journal