The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray

Gen Z loves to love what millennials hate. 

Now, they’re rejecting the millennial gray aesthetic and reinvigorating a classic early 2000s vibe: The Tuscan Mom.

The resurgence has recently exploded across TikTok, racking up millions of views as the young professional generation romanticizes oversized, ornately decorated homes that epitomized early-2000s American aspirational living in suburban McMansions. And they’re dressing like Tuscan moms, too.

@ariannalakes Spending the day as a 2000s Tuscan mom 👜✨🤎🥰🫒 best use of my free will today lol #tuscan#2000sthrowback#aesthetic #tuscanmom#girlythings ♬ original sound – Arianna🌸

Spending the day as a 2000s Tuscan mom 👜✨🤎🥰🫒 best use of my free will today lol #tuscan#2000sthrowback#aesthetic #tuscanmom#girlythings

Think soaring ceilings with wood beams, terracotta walls in deep ochre and sienna, heavy wrought-iron light fixtures, and layered textures. And in terms of fashion, flare jeans, fitted knit tops, silk blouses, oversized sunglasses, and gold jewelry all reign supreme for Tuscan moms. 

@webstercloee To be a tuscan mom in a tuscan house #2000s #tuscan #tuscanmom #2000sthrowback #girlblogger ♬ original sound – ..louiv

To be a tuscan mom in a tuscan house #2000s #tuscan #tuscanmom #2000sthrowback #girlblogger

It’s not an aesthetic they would’ve likely learned from their own mothers. Their daughters would be millennials who went on to reject maximalism, bold colors, and statements, opting for cooler, hushed tones and minimalist fashion and design.

So Gen Z has largely inherited the Tuscan mom look from screens rather than from lived experience, leaning into the vibes of Gaby Solis’ home in the early-2000s mystery-comedy-drama Desperate Housewives or the Cohen house on The O.C.

“It’s very much........

© Fortune