The $6 trillion reinvention: Why IT services firms must start underwriting outcomes

Ravi Kumar S is the Chief Executive Officer of Cognizant leading 350,000 associates and $20B in annual revenue. Andreea Roberts leads technology and business services marketing globally at Cognizant, helping enterprises convert AI into market-shaping advantage. Cognizant is the Founding and Knowledge Partner of Fortune's COO Summit.

A financial analyst, a few years out of school, sits in front of four cloud terminals at a New York hedge fund, running $1,000 a day in AI tokens. His manager approved the budget without hesitation – the firm’s own math showed his productivity had multiplied fivefold, returning well over 200% on every dollar spent.

This is just one example of how a 26-year-old does his job today. Now imagine the same transformation applied across the loan origination operations of a top ten bank, with thousands of underwriters, risk analysts, and compliance staff. Or to the customer service operations of a Fortune 100 retailer handling two million interactions a week.                                                                                                                                 

The potential gains are obvious, and no individual contributor or off-the-shelf AI tool can deliver them at enterprise scale. Reimagining business operations for human and agentic workers and building production-grade, AI-native solutions to run them is the opportunity that stands before IT services providers........

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