Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect

After spending about a month in the red, shares of Levi Strauss jumped back into positive territory for the year yesterday, following a strong earnings report that also noted a major milestone: For the first time, direct-to-consumer sales accounted for more than half of the company’s quarterly revenue.

High-rise, not distressed: Overall revenue last quarter increased 14% from the same time last year, buoyed by Levi’s store and........

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