Meet the AI employee that convinced Sequoia to invest $45 million in Sable

Sequoia partner Shaun Maguire still remembers the demo that changed his mind on Sable. 

An AI sales rep was walking a buyer through a product in English, then smoothly switching into Mandarin and Spanish mid‑conversation. Maguire says it “reminded me of what Stripe did for payments.” 

Sable is a less‑than‑year‑old startup building an AI “employee” named Aiden that lives on a company’s website. Aiden can run live product walk‑throughs, and field detailed questions in real time. The company has raised $45 million from Sequoia Capital and 8VC, Fortune learned exclusively. Valor’s Antonio Gracias, HubSpot cofounders Brian Halligan and Dharmesh Shah, and Cognition CEO Scott Wu are among the angels.

Sable CEO Nim Ravid is approaching AI tools from a human angle. The Israeli founder lost friends at the Nova music festival on October 7........

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